CHOIVE is the AI selection diagnostic. It measures how AI platforms — ChatGPT, Perplexity, Gemini, and Claude — understand, trust, and recommend a business, then shows exactly what to fix. Other tools tell you what's wrong. CHOIVE tells you what to do.

How does the CHOIVE diagnostic work?

CHOIVE runs a real diagnostic against live signals — search data, citation evidence, website inspection, competitor analysis, and real AI recommendation queries — and scores the business across four pillars: Clarity, Trust, Difference, and Ease. The combined score out of 100 is the CHOIVE Index™. Results in 30–45 seconds.

Is the CHOIVE diagnostic free?

Yes. The CHOIVE Diagnostic™ is free, requires no account and no credit card, and works for any business in any category, anywhere in the world. The CHOIVE Analysis™ ($99) and the CHOIVE Report™ ($499) provide the full strategic breakdown, competitor intelligence, and ready-to-use assets.

Which AI platforms does CHOIVE cover?

CHOIVE measures AI recommendation visibility across ChatGPT, Perplexity, Gemini, and Claude.

CHOIVE· — the AI selection diagnostic for any business. AI doesn't rank. It selects.

AI doesn't recommend every business.
It recommends one.
Right now, it isn't yours.

When someone asks ChatGPT, Perplexity, or Google AI for the best [your business type] near them — one business gets named. Most business owners have no idea if it's theirs.

Find out right now →

Free · No signup · Real AI signals · 45 seconds

Example diagnostic result

The Corner Table

Family restaurant

Not recommended
by AI

/ 100

Good kitchen.
AI sends people next door.

Good food, loyal regulars, fair prices — but no third-party source mentions them online. When someone asks AI for the best restaurant nearby, it recommends a competitor instead.

Clarity

18/25

Trust

4/25

Difference

12/25

Ease

7/25

The gap

Trust: 4 of 25

No reviews on Google. No food directory listings. AI can't verify this restaurant exists.

What fixes it

3 verified sources

Two Google reviews and one Yelp listing — that's all it takes to get recommended.

Restaurants· Law firms· Accountants· Hotels· Consultants· Clinics· Real estate· E-commerce brands· Architects· SaaS companies· Recruiters· Financial advisers· Manufacturers· Coaches· Agencies· Restaurants· Law firms· Accountants· Hotels· Consultants· Clinics· Real estate· E-commerce brands· Architects·

The verdict on your business.
In 45 seconds.

Enter your business details below. We check across ChatGPT, Perplexity, and Google AI to see whether your business gets recommended — and exactly why it might not be. Free. No signup. 45 seconds.

Business name

What you do

City & country

Your website

Optional — helps us go deeper

What makes you different

A competitor you know

Free · No signup · Real signals · 30–45 seconds

Three minutes.
A verdict no agency will give you.

Tell us your business

Enter your business name, category, location, and website. No account needed. No credit card. Takes thirty seconds.

We run the real diagnostic

We ask ChatGPT, Perplexity, and Google AI the questions your customers ask. We check your website, your reviews, and how many trusted sources mention you. All in real time.

You get the verdict

You get a score from 0 to 100, broken into four areas: how clearly AI understands your business, how much it trusts you, how different you look from competitors, and how easily it can find you. Each area comes with specific things to fix.

37%

of purchase decisions now begin with an AI query.
Already past 50% for service and local business searches.

Every business that doesn't know whether AI recommends them is already losing customers they will never see, never count, and never recover. The loss is invisible. The damage is real.

Measured across ChatGPT · Perplexity · Gemini · Claude

Why SEO tools can't solve this

Search gives ten results.
AI gives one answer.

When someone searches on Google, they see ten results and compare. When they ask an AI tool, they get one answer — one business. The factors that put a business in that answer are completely different from what SEO measures.

What SEO tools optimise for

Keyword rankings in search results
How many websites link to you
How fast your website loads
How often people click your search result
Your position in a list of ten results

What CHOIVE diagnoses

✓How clearly AI can explain what your business doesClarity
✓How many trusted sources mention and confirm youTrust
✓What makes you stand out from competitors, according to AIDifference
✓How easy it is for AI to find and recommend youEase
✓Whether AI recommends you at all — right now

Profound

Monitors AI visibility at enterprise depth — dashboards and citation data for brands with dedicated teams. Shows what is happening; the fixing is left to you. Full comparison →

Otterly.ai

Tracks when your brand appears in AI responses. Shows mentions — but doesn't diagnose why you're missing or what to fix.

CHOIVE

CHOIVE diagnoses exactly why your business isn't being recommended by AI — and shows you what to fix. For any business, in any category, anywhere in the world. Not a report. A decision.

CHOIVE· — the AI selection diagnostic for any business. AI doesn't rank. It selects.

The verdict on your business.In 45 seconds.

Three minutes.A verdict no agency will give you.

Search gives ten results.AI gives one answer.

The verdict on your business.
In 45 seconds.

Three minutes.
A verdict no agency will give you.

Search gives ten results.
AI gives one answer.