Otterly AI watches where your brand shows up in AI answers and gives you data. CHOIVE runs one free check and hands you the fixes. They do different jobs. Here is the plain difference.
Otterly AI is a monitoring tool. It runs prompts every day across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Then it shows you when your brand was named and gives you a Brand Visibility Index. It is a watcher. It shows you what is happening.
CHOIVE is a diagnostic. It asks Claude, ChatGPT, Perplexity, and Gemini, in one run, whether they recommend your business or someone else. It checks the public evidence behind your website. It scores four pillars: Clarity, Trust, Difference, and Ease. Then it hands you ready-to-use fixes.
Those fixes are real files and text you can use right away: H1 options, a meta description, an llms.txt file, JSON-LD schema, a Google Business Profile description, and social posts. Otterly gives you data. CHOIVE gives you the fix.
CHOIVE does not promise that an official API response will match every app session. Apps can use different models, search context, settings, or history. CHOIVE reports the response it recorded during your run.
| CHOIVE | Otterly AI | |
|---|---|---|
| What it is | AI selection diagnostic: one run, a score, and ready-to-use fixes | GEO monitoring tool: daily prompt tracking and dashboards |
| Free check | Yes: free, no account, no card | No free plan: paid from the start |
| Time to first insight | No setup, no account | Set up prompts, then wait for scheduled runs |
| Pricing | Diagnostic free · Analysis $99 · Report $499 one-time | Lite $29/mo · Standard $189/mo · Premium $489/mo (recurring) |
| Engine coverage | Claude, ChatGPT, Perplexity, Gemini in one run, no prompt limits | Prompt-based limits; Google AI Mode, Gemini, and Claude cost extra ($9–$149/mo) |
| Output | CHOIVE Index™ score, evidence, prioritised actions, ready-to-use assets (llms.txt, schema, H1, meta, GBP, social) | Brand Visibility Index, mention tracking, charts and dashboards |
| Fixes included | Yes: ready-to-use fixes you copy and paste today: H1 rewrite, meta description, llms.txt entry, JSON-LD schema, Google Business Profile post, social posts | No. It shows data; the fixing is left to you |
| Proof assets | CHOIVE Verified Kit: certificate, badge, proof | None |
| Built for | Any business, small to mid-market | Teams already tracking AI visibility trends |
You don't get a dashboard to figure out. You get fixes that are written for you and ready to paste in today:
Otterly hands you data. CHOIVE hands you the fix.
Yes, and in the right order. Run the free CHOIVE diagnostic first. It tells you where you stand and gives you the fixes to close the gaps. Once your foundation is solid and you want to watch it week after week, a monitoring tool like Otterly is the natural next step. Fix first. Monitor when there is something worth watching.
CHOIVE keeps three things apart that people often mix up: what each AI provider said during the run, which company is the closest real substitute a buyer would pick, and how strong your own public evidence is. The CHOIVE score comes from your business evidence, not from whether an AI happened to name you. The full process and its limits are published in the CHOIVE methodology.
Free. No account. Four separate AI checks, one evidence-based score, and fixes you can use today.
Run the free diagnostic →